Job Description

Launch Your Next Successful Chapter with Veta Virtual!

Competitive Salary in USD | 100% Remote (Latin America) | Google Ads & LSA Focus | Home Services Marketing Agency

Veta Virtual is hiring a Senior PPC Specialist for one of our clients in the Home Services Marketing industry — a U.S.-based agency running local SEO and paid advertising for HVAC, plumbing, electrical, roofing, and similar trades. This is a strategist-plus-execution role for a senior, hands-on PPC professional ready to own Google Ads strategy with Local Services Ads as a core focus. You will not just run campaigns — you will help shape how the agency approaches paid media for home services clients.

Your Role:

Your day-to-day will involve:

• Owning end-to-end Google Ads strategy and execution — search, display, and shopping campaigns as needed, from account structure through daily optimization.
• Managing and optimizing Google Local Services Ads (LSA) profiles — budget and bid management, lead quality monitoring, lead dispute submissions, and Google Guaranteed / Google Screened compliance.
• Building and managing Meta Ads campaigns (Facebook and Instagram) to complement Google-led strategy.
• Structuring campaigns and running rigorous A/B testing across ad copy, audiences, and landing pages.
• Monitoring budgets and bids in real time — reallocating spend to protect ROAS and cost per lead.
• Connecting ad performance to real business outcomes — tracking clicks through to leads and booked jobs, not just clicks and impressions.
• Building and maintaining performance reporting for internal and client-facing review.
• Collaborating with the wider team on offer alignment, landing pages, and lead follow-up systems.
• Applying home services industry knowledge — seasonality, service-area targeting, call tracking, and local competition — to campaign strategy.

✅ What You'll Need:

• 5+ years of hands-on paid search experience — with real ownership of strategy, not execution only.
• Proven, hands-on experience managing Google Ads (Search, Display, and Shopping as applicable).
• Direct experience managing Google Local Services Ads (LSA) for a local service business or agency client.
• A strong track record improving ROAS and lowering cost per lead — with real numbers to back it up.
• Clear, professional written and spoken English.
• Comfortable working agency-side across more than one client account at a time.
• Bonus: proven success running paid media for a home services company or client — HVAC, plumbing, electrical, roofing, pest control, or similar. The client specifically flagged this as a stand-out qualification.
• Bonus: Meta Ads (Facebook/Instagram) experience alongside Google Ads.
• Bonus: familiarity with an all-in-one CRM/automation platform such as GoHighLevel.
• Bonus: Google Ads certification(s).
• To be considered for this role, you must be currently based in Latin America.

What We Offer:

• Competitive salary in USD — paid consistently every month.
• 10 paid vacation days per year plus all U.S. federal holidays.
• 100% remote — work from anywhere in Latin America with a professional home setup.
• A hands-on, strategic role helping shape how a growing agency approaches paid media for home services clients.
• A collaborative culture through Veta Virtual and our client where your expertise and results are valued from day one.

Ready to Apply?

If you are ready to own Google Ads and LSA strategy for a fast-growing home services agency — apply now and launch your next chapter with Veta Virtual. Once you apply, you will be invited to complete a short 2-minute video question as part of our screening process. We can't wait to meet you!

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